至於新的入門版 MacBook Pro 13 吋配上 Touch Bar及Touch ID，處理器由雙核心升級至第 8 代 Intel Core i5 四核心處理器，而整合式顯示卡亦換上 Intel Iris Plus Graphics 645，效能顯著提升。新 MacBook Pro 亦用上了高階版 MacBook Pro 的支援 P3 寬廣色域及原色調 True Tone Retina 顯示器以及 Touch Bar 觸控欄配備整合式 Touch ID。
MacBook Air with True Tone display and lowered starting price: same design as previous generation but updated with a True Tone display for a more natural viewing experience. Updated MacBook Air features 8th-generation Intel Core processor and 8GB of RAM, a price drop on both 128GB and 256GB SSD.
The entry-level 13-inch MacBook Pro updated with Touch Bar & Touch ID: featuring the 8th-generation quad-core processors, making it two times more powerful than before. The base configuration is equipped with a 1.4GHz quad‑core Core i5 processor and Intel Iris Plus Graphics 645. It also now features Touch Bar with Touch ID and a True Tone Retina display.
全新 MacBook Pro
全新 MacBook Pro 13 吋及 15 吋，配備更快速的第 8 代及第 9 代 Intel Core 處理器，並首次為 MacBook Pro 配上 8 核心處理器，比 4 核心 MacBook Pro 快達兩倍，比 6 核心 MacBook Pro 提升達 40% 的效能；全新 MacBook Pro 採用高達 500 尼特亮度的 Retina 顯示器，並支援 P3 寬廣色域及原色調技術，帶來自然且栩栩如生的觀賞體驗；另外亦配上超快的 SSD、Apple T2 保安晶片、可滿足一天的電池使用時間及 macOS。新的配置讓編製程式碼、處理高解像素圖像、3D 模型運算及 4K 影片剪輯時更得心應手。
The new MacBook Pro 13” and 15” are with faster 8th- and 9th-generation Intel Core processors and bringing eight cores to MacBook Pro for the first time - delivering two times faster performance than a quad-core MacBook Pro and 40% more performance than a 6-core MacBook Pro. A stunning Retina display with 500 nits of brightness on the new MacBook Pro supports for the P3 wide colour gamut and True Tone technology, for a natural, true-to-life viewing experience. The updated MacBook Pro also features super-fast SSDs, the Apple T2 Security Chip, all-day battery life and macOS. The performance boost is more powerful for compiling code, processing high-resolution images, rendering 3D graphics, editing 4K video and more.
New AirPods are powered by the new H1 chip and feature more talk time, hands-free “Hey Siri”. The new AirPods deliver 5 hours of listening time and up to 3 hours of talk time - a 50% more than the 1st generation (Up to 24-hour of listening time including the charging case). Also, with the quick charge feature by the charging case, 15 minutes of charging give you up to 3 hours of listening time and 2 hours of talk time. All updated features make the new AirPods best suited for all you needs on wireless headphones.
The new iMacs are all powered up, packed with the latest processors, faster memory and the first ever Radeon Pro Vega Graphics to iMac. The new iMac 27” 5K is configurable up to 5.0GHz 8-core 9th-generation Intel Core i9 processor and Radeon Pro Vega 48 GPU. On the other hand, the new iMac 21.5” 4K is configurable up to 4.6GHz 6-core 8th-generation Intel Core i7 processor and Radeon Pro Vega 20 GPU. The new iMacs get up to 2x performance boost - best fit for both consumers to pros alike.
全新 iPad Air 及 iPad mini
全新的 iPad Air 沿用 iPad Air 2 設計，但螢幕尺寸就提升為 10.5 吋；至於新 iPad mini，雖然外觀設計及螢幕尺寸完全不變，與 iPad mini 4 一樣是 7.9 吋螢幕，但配備卻升級至與新 iPad Air 同級，效能大大提升。新一代的 iPad Air 及 mini 都支援第一代 Apple Pencil 而 iPad Air 更可使用 Smart Keyboard；兩款新 iPad 的處理器使用了與 iPhone XS 同級的 A12 Bionic 晶片及 M12 協同處理器；至於螢幕就採用全平面壓合設計，不會好像入門版的 iPad 般有微小的距離，亦支援 P3 寬廣色域顯示和 True Tone 功能；相機方面，兩款新 iPad 同樣採用 800 萬像素 ƒ/2.4 後置鏡頭，而前置鏡頭就提升至 700 萬像素，亦支援 1080p 錄影；另外，新 iPad 沒有與 iPad Pro 一樣轉用 Face ID 及 USB-C 接口，而是採用 Touch ID 指紋解鎖及 Lightning 接口，並保留了 3.5mm 耳機插口。
The new iPad Air is similar to iPad Air 2 design, but the screen size is enlarged to 10.5-inch. The new fifth-generation iPad mini screen size is still 7.9-inch, but the specifications match with the new iPad Air.Both new iPads support first-generation Apple pencil while iPad Air even supports Smart Keyboard! The new iPads feature Apple’s A12 Bionic chip with Neural Engine. The new iPads feature fully laminated Retina display, True Tone and support for the P3 wide color space. The new iPads has 8-megapixel rear camera. The front FaceTime HD cameras have 7-megapixel sensors with Live Photos and Retina Flash. The new iPads support Touch ID unlock and Lightning connecter, and also keep 3.5mm earphone jack.
全螢幕體驗 – 全新 iPad Pro
全新的 iPad Pro 以全螢幕設計，摒棄了 Home 鍵及 Touch ID，以 Face ID 進行解鎖，令邊框縮窄，螢幕感覺更大；採用了第一代 iPad 的方形機邊設計，外觀上變得輕薄，全新 iPad Pro 使用 A12X 晶片，令整體處理能力大大提升。新 iPad Pro 的最大亮點是除掉了 Lightning 接頭，轉用了 USB-C，除了提升支援性 (如可直接接駁外置螢幕) 外，更可以用來幫你的 iPhone 充電。
伴隨 iPad Pro 的更新，新一代 Apple Pencil 亦採用新的六角形設計，能夠自動磁吸於 iPad Pro 機邊進行充電，亦加入特別的觸控功能，令你快速轉換書寫模式；Smart Keyboard 亦有更新，令鍵盤輸入體驗更流暢。
The new iPad Pro features a full-screen design with flat edges and rounded corners. The Home button and Touch ID have been removed, instead, Face ID is used to unlock your iPad Pro. The new iPad Pro is powered by A12X Bionic Processor, the Lightning connector is replaced by a new USB-C port - enhancing connectivity, e.g it can be connected with an external display, and also charge an iPhone over USB-C.
The iPad Pro is upgraded as well as a hexagonal design for the new Apple Pencil, which is magnetic attached onto the side of iPad Pro and automatically charge at the same time. Plus a new touch function, you can change the writing tools without setting it down. The new Smart Keyboard has also been upgraded and it delivered a great typing experience on a full-size keyboard.
夢寐以求的升級 - 全新 MacBook Air
全新的 MacBook Air，換上了第8代 Intel 處理器；不但螢幕更新成 Retina 螢幕，螢幕色彩比上一代多出 48%；更用上 ThunderBolt 3，令 MacBook Air 更加實用；另外 MacBook Air 使用了 T2 安全晶片並加入了 Touch ID，鍵盤更使用了跟 MacBook Pro 一樣的第三代蝶式鍵盤以及更大的觸控板，重量上亦比上一代 MacBook Air 更輕。
The new MacBook Air is powered by an 8th-gen Intel processor and features ThunderBolt 3, Touch ID with T2 processor and a Retina display - with 48% more colours than the previous gen. An updated Butterfly keyboard and a larger Force Touch trackpad have been added on the new MacBook Air, however, it is even lighter than the previous gen.
iPhone XR - 性價比極高之選
由即日起，iPhone XR 於 Original 現貨發售。iPhone XR 為定價相對較低的新 iPhone，iPhone XR 同樣用上了 iPhone X 的設計，但為鋁製機身，使用 6.1 吋 LCD 螢幕，一樣設有 Face ID 並移除了 Home 鍵，與 iPhone XS 同樣使用 A12 處理器並有 IP67 等級的防水防塵保護，同樣支援雙 SIM 卡等等，功能相近但價錢較低，絕對超值。
iPhone XR is the most affordable new iPhone, similar design to iPhone X, and comes with 6.1-inch Liquid Retina Display, aluminum and glass design, Face ID and use of dual SIM as well. iPhone XR has IP67 protection from liquids and dust.
The new iPhone XS and XS Max are an enhanced version of iPhone X, featuring a new bigger screen model this time - 5.8-inch and 6.5-inch Super Retina custom OLED edge-to-edge display. The new iPhone comes in an upgraded Bionic CPU A12 and new Smart HDR - you will notice far greater dynamic range in your photos. Also with the new stereo recording, it makes stereo playback with wider sound separation. Use of dual SIM* is available on iPhone XS from China, Hong Kong and Macau. A beautiful new gold finish has been introduced to the iPhone family.
The new Apple Watch S4 comes with an S4 processor chip and is now twice as fast as S3; two new sizes - 40mm and 44mm with a 30% larger display provide more information with richer detail (also compatible with the previous watch bands). Also, fall detection with custom algorithms to identify when hard falls occur - it will automatically call and send a message to your emergency contacts using SOS feature; In addition, it will send a notification to you if it detects irregular heart rhythm - an intelligent guardian for your health.
支援 Apple Pencil 的全新 9.7 吋 iPad
全新 9.7 吋 iPad 支援 Apple Pencil，方便描畫及手寫筆記，另外可透過鏡頭玩擴增實境 AR 教學程式，為學習帶來嶄新的體驗。全新 iPad 採用 A10 Fusion 處理器，支援 Touch ID 功能。
The new 9.7-inch iPad now supports Apple Pencil - you can write notes, sketch your ideas and jot down handwritten notes to screenshots, etc. Also, education-oriented AR apps can be used on the new iPad to closely examine works of art or learning. The new iPad features a large Retina display and the A10 Fusion chip.
iPhone 8 & 8 Plus (PRODUCT)RED 慈善特別版
新一代 iPhone 8 (PRODUCT)RED 首次以亮麗的紅色外觀配上精美的玻璃機身，以及紅色配上黑色機面，更型更具時尚感。透過購買 Apple 的 (PRODUCT)RED 產品，你就可以為 The Global Fund 籌集資金出一份力，為數千萬名 HIV 病毒/愛滋病感染者提供檢測、諮詢及治療，以防止愛感染的母親將 HIV 病毒/愛滋病傳染至未出生的嬰兒。
The new generation of iPhone 8 & 8 Plus (PRODUCT)RED are in a stunning red finish. Both phones sport a beautiful glass enclosure, now in red, with a matching aluminum band and a sleek black front. You can purchase (PRODUCT)RED products while contributing to the Global Fund to flight AIDS - a portion of proceeds for all (PRODUCT)RED purchases go directly to Global Fund HIV/AIDS grants that provide testing, counselling, treatment and prevention programs with a specific focus on eliminating transmission of the virus from mothers to their babies.
全新 iMac Pro 擁有27吋 Retina 5K 顯示屏、高達18個核心 Xeon 處理器和最高達每秒 22 萬億次浮點運算的圖形運算能力。iMac Pro 擁有令人驚艷的太空灰色機身，外型纖薄無縫。
the most powerful Mac ever with 27-inch Retina 5K display, up to 18-core Xeon processors and up to 22 Teraflops of graphics computation. The iMac Pro features a stunning new space gray finish.
The iPhone 8 are updated versions of the iPhone 7 series but equipped with the new A11 Bionic CPU with up to 70% increase in performance. The backs of the iPhone 8 and iPhone 8 Plus are made from the “ most durable glass ever in a smartphone”. Both devices support Qi inductive charging. iPhone 8 and iPhone 8 Plus are each getting more advanced cameras, with Portrait mode with Portrait Lighting, which introduces studio lighting effects to iPhone. iPhone 8 and iPhone 8 Plus come in 3 finishes, Silver, Space Gray and a new Gold finish. The iPhone 8 will be available in 64GB and 256GB.
期待已久的 4K 享受
蘋果公司發佈了4K/UHD 高質素規格的全新第五代 Apple TV，第五代 4K Apple TV 將支援 HDR 10 / Dolby Vision，而且會自動偵測使用屏幕制式，以最高規格畫質輸出影像，Netflix 及 Amazon Prime 串流平台都適用。除提供更佳的電視體驗，亦帶來更好的遊戲體驗；內容方面，蘋果公司會自動將你 iTunes 內已購的 HD 電影升級到4K，毋須額外收費，日後 4K 電影收費亦會與 HD 電影同價。除了硬體及畫質提升，也正式使用 tvOS 11，支援 AirPlay 2、HomeKit 智能家居。
Apple announced the fifth-generation Apple TV with support both 4K and HDR video. The new Apple TV 4K supports HDR in both the HDR 10 and Dolby Vision standards. Automatic detection of a 4K TV’s capabilities optimizes setup for the best quality picture. Apple TV 4K will also offer 4K HDR content from popular video services, including Netflix and Amazon Prime Video. 4K HDR movies on iTunes will be the same price as HD movies, and users will get automatic upgrades of HD titles in their purchased iTunes movies to 4K versions for no additional charges.
Besides the upgrade of hardware and resolution, it also supports AirPlay 2 and HomeKit accessories - Apple TV is the perfect addition to any household.
A new 4-inch iPhone SE features the A9 chip used in iPhone 6s. It is crafted from bead-blasted aluminum for satin-like finish with matte-chamfered edges. iPhone SE features Live Photos support and 12-megapixel iSight camera. iPhone SE comes in four colours: Silver, Gold, Space Gray and Rose Gold. For details, please check with stores directly.