全新 iMac Pro 擁有27吋 Retina 5K 顯示屏、高達18個核心 Xeon 處理器和最高達每秒 22 萬億次浮點運算的圖形運算能力。iMac Pro 擁有令人驚艷的太空灰色機身，外型纖薄無縫。
the most powerful Mac ever with 27-inch Retina 5K display, up to 18-core Xeon processors and up to 22 Teraflops of graphics computation. The iMac Pro features a stunning new space gray finish.
iPhone X 用上5.8吋 Super Retina OLED 無邊框，全屏幕的版面設計；沒有了 Touch ID，iPhone X 是用 Face ID 開啓 iPhone，保安性比 Touch ID 更強；配置了新一代 4+2 核心 A11 Bionic 處理器，2顆效能核心令效能比前代提升70％，雙相機配置加入四 LED 補光燈系統，令拍攝效更出色。iPhone X 支援 Qi 標準的無線充電板，最好玩之處，是有 TrueDepth 的 7MP 前置相機，能與 Animoji 動畫化 emoji 作即時互動，做出實時3D模擬用家臉部表情動畫。電池方面續航力比現時 iPhone 7 多兩小時。
iPhone X features a 5.8-inch Super Retina display OLED edge-to-edge display. iPhone X features Face ID, which uses 3D facial recognition technology to unlock the phone instead of Touch ID. iPhone X also comes in new A11 Bionic CPU and features with Quad-LED True Tone flash to provide a better shooting effect. Most funny feature of iPhone X is the new animated emoji or “ Animoji” which enable users to create custom 3D animated emoji-based facial expressions. In addition, the iPhone X’s glass back sports wireless inductive charging that works with Qi-certified charging devices.
The iPhone 8 are updated versions of the iPhone 7 series but equipped with the new A11 Bionic CPU with up to 70% increase in performance. The backs of the iPhone 8 and iPhone 8 Plus are made from the “ most durable glass ever in a smartphone”. Both devices support Qi inductive charging. iPhone 8 and iPhone 8 Plus are each getting more advanced cameras, with Portrait mode with Portrait Lighting, which introduces studio lighting effects to iPhone. iPhone 8 and iPhone 8 Plus come in 3 finishes, Silver, Space Gray and a new Gold finish. The iPhone 8 will be available in 64GB and 256GB.
期待已久的 4K 享受
蘋果公司發佈了4K/UHD 高質素規格的全新第五代 Apple TV，第五代 4K Apple TV 將支援 HDR 10 / Dolby Vision，而且會自動偵測使用屏幕制式，以最高規格畫質輸出影像，Netflix 及 Amazon Prime 串流平台都適用。除提供更佳的電視體驗，亦帶來更好的遊戲體驗；內容方面，蘋果公司會自動將你 iTunes 內已購的 HD 電影升級到4K，毋須額外收費，日後 4K 電影收費亦會與 HD 電影同價。除了硬體及畫質提升，也正式使用 tvOS 11，支援 AirPlay 2、HomeKit 智能家居。
Apple announced the fifth-generation Apple TV with support both 4K and HDR video. The new Apple TV 4K supports HDR in both the HDR 10 and Dolby Vision standards. Automatic detection of a 4K TV’s capabilities optimizes setup for the best quality picture. Apple TV 4K will also offer 4K HDR content from popular video services, including Netflix and Amazon Prime Video. 4K HDR movies on iTunes will be the same price as HD movies, and users will get automatic upgrades of HD titles in their purchased iTunes movies to 4K versions for no additional charges.
Besides the upgrade of hardware and resolution, it also supports AirPlay 2 and HomeKit accessories - Apple TV is the perfect addition to any household.
全新 Apple Watch Series 3 配置更快的處理器、無線晶片，和擁有雙倍亮度的 Retina Display。S3 更內置 GPS 和高度計、防水達 50 米，而 Siri 亦有聲音和你「對話」－各個全新功能進一步提昇運動時量度數據的準確性和日常使用的方便性。當然，S3 仍舊是你的健身教練、旅行拍檔，更是你的私人助埋。另外，Series 3 的 Apple Watch Nike+ 亦於 Original 發售，Nike+ 擁有 Series 3 的所有功能，以及配上新登場 Nike 運動錶帶。
The brand-new Apple Watch Series 3 features faster processor, wireless chip, and a 2x brighter Retina Display. What’s more, S3 comes with built-in GPS and altimeter, is water-resistant for 50 metres, and Siri can ‘speak’ directly to you – all features come to make data-recording for sports more precise and your life much easier. Of course, S3 remains to be your fitness coach, travel companion, and personal assistant. Starting today, Apple Watch Nike+ Series 3 is available at Original, Nike+ comes with all the features of Apple Watch Series and new Nike sport band for your selection.
Apple 自家製的無線耳機 AirPods 在 Original 現貨發售。AirPods 具備通話和聽歌功能，每次戴上後便會自動連接及播放，同時適用於 iPhone、iPad、Apple Watch 及 Mac 機。你亦可以透過輕按 AirPods 來啟動 Siri，在感應你聲音的同時它能夠把噪音過濾。AirPods 更配備可隨身攜帶的充電盒，帶給你多達 24 小時的電量。
The Apple wireless AirPods are now available at Original. Not only are they compatible with iPhone, iPad, Apple Watch, and Mac, they connect and play automatically. You can activate Siri by taping the AirPods which recognize your voice and filter external noises, and the included charging case provides more than 24-hour of battery.
全新 Mac 系列現貨發售 New Mac series available now
在剛過去的周年發佈會上，Apple 宣佈推出一系列升級版 Mac 機，包括擁有第七代 Intel 處理器以及更高速 SSD 的 MacBook；色彩更亮麗、配有 Touch Bar 及 Touch ID 的 MacBook Pro；還有配備全新處理器及歷來顏色最豐富的 Retina Display 的 iMac。
During the recent WWDC 2017, Apple introduced their upgraded Mac line-up, including the new MacBook equipped with 7th Gen Intel processors and faster SSD, new MacBook Pro that comes with brighter colours, Touch Bar, and Touch ID, and also the upgraded iMac powered by all-new processors, latest graphics, and the best Retina Display ever.
比電腦做到的更多更好 Do more and better than a computer
全新 iPad Pro 在處理速度和影像技術上都有所提昇，能提供足夠效能編緝 4K 短片及設計 3D 立體圖像。它的 Retina Display 加強了色彩亮並大大提升了反應速度，配合 Apple Pencil，在繪圖及編寫上效果更好 - 今年秋季即將推出的 iOS 11 可以使新的iPad Pro取代絕大部分以往要用電腦完成的工作。新 iPad Pro 由10.5 吋版本取代9.7吋，體積增加極少但可視空間大升，做到的事更多。詳情可到各分店查詢。
The new iPad Pro comes with improved processing speed and graphics technologies, and is now powerful enough to edit 4K video and render 3D models. The Retina Display has enhanced brightness and vastly improved refresh rates, and can provide better sketching and drawing experience with Apple Pencil. The new iPad Pro will soon be able to replace most of your computer’s work when iOS11 comes this fall. The new iPad Pro now comes with 10.5-inch instead of 9.7-inch - with very minimum increase in size yet significantly larger screen. Visit us for more information.
由即日起，慈善特別版 iPhone 7 & 7 Plus 於 Original 各分店正式現貨發售！想入手最潮紅色既你，可以將你部舊 iPhone 賣給我地，然後立即升級變最潮紅色 iPhone 7* 或者買時順便買埋AppleCare+ 全方位保養計劃保護你部紅色 iPhone，咁就可以 24 個月免息分期** 買到最潮紅機。
New (PRODUCT) RED iPhone 7 - Charity Special Edition is available in Original NOW! If you want to grab a new RED iPhone, you can sell your used iPhone to us* and then upgrade it to the most trendy iPhone 7 in RED. Or you can purchase it along with AppleCare Plus, so you can enjoy 24 month free interest instalment**.
Apple released the Special Edition (PRODUCT) RED iPhone 7 and iPhone 7 Plus to celebrate more than 10 years of partnership with the (Red) Charity. The RED purchase will let customers contribute to the charity act against HIV and AIDS. Come and get it so that you can join this charity event while you are enjoying with the new cool iPhone in RED.
The new affordable iPad is available in Macau NOW!
The 5th generation 9.7-inch iPad is sold at an impressively low price point. The new iPad is equipped with an A9 Chip and a brighter Retina display. It’s time to upgrade your long used iPad, so that you can have a more comfortable experience when browsing, watching TV shows or YouTube videos at home.
A new 4-inch iPhone SE features the A9 chip used in iPhone 6s. It is crafted from bead-blasted aluminum for satin-like finish with matte-chamfered edges. iPhone SE features Live Photos support and 12-megapixel iSight camera. iPhone SE comes in four colours: Silver, Gold, Space Gray and Rose Gold. For details, please check with stores directly.
全新 Apple Watch 錶帶現貨發售
Apple Watch 一直以來推出多款不同個人化選擇，為每個用家提供最合適自己的 Apple Watch 設計。錶帶方面除了有原本的不鏽鋼和皮革製材料之外，還新推出了運動錶帶的新顏色和全新織製尼龍風格。大量全新顏色任君選擇，歡迎到 Original 氹仔花城店打造你最個人化的 Apple Watch。
Apple Watch has always been talking about personalization, to suit the needs of every single user to design their unique watch. In addition to the original stainless steel and genuine leather bands, Apple has added new colors to sport bands and brand new woven nylon is added to the rank and lots of new colors are provided at your selection. Visit our Taipa Flower City Store to personalize your own Apple Watch.